Your Growth Score
Read your score, its band and the pillars behind it, and see how far it can rise.
Score is one number for how well your startup's growth is working. It is read from your own site and the sources you connect, and it is read again every day, so it moves when you fix something or when something breaks.
The number
Higher is better. It sits at the top of Score, with your band beside it.
Your band
A plain label for where the number puts you: Spark, Foothold, Lift, Flywheel or Compounding, from lowest to highest.
Points possible
How far your score could rise if the open fixes on your list went live, written as +N points possible.
Your standing
How you compare with startups at your stage: below average, typical or above average. It needs your monthly numbers.
The 12 pillars
Under the number, each pillar has its own card. A measured pillar shows its band and how much of it was read. An unmeasured one says Not measured yet and the step that would measure it, such as Connect Stripe.
| Pillar | What it covers |
|---|---|
| Traction | How fast new customers are coming in. |
| Product-Market Fit | How well your product fits its market. |
| Acquisition | How new visitors find and reach your site. |
| Activation | How well a sign-up becomes an active user. |
| Retention | How many customers stay, month after month. |
| Monetization | How well usage turns into revenue. |
| Unit Economics | What it costs you to win and keep a customer. |
| Referral & Brand | How much growth comes from word of mouth. |
| Offer & Positioning | How clear and compelling your offer reads. |
| Growth Engine | How repeatable your growth motion is. |
| Data & Measurement | How well you can see what is working. |
| Capital & Scale | How ready your business is to grow bigger. |
Pillars that start at a later stage sit after the active ones and say Opens at the stage. They carry no points until then. Pillars that are not measured yet explains each message.
The tabs
| Tab | What it holds |
|---|---|
| Pillars | Your score, band, points possible, standing and the 12 pillar cards. Refresh now asks for a fresh read instead of waiting for the daily one |
| History | Your score over time, and a link to what changed after your work on Results |
| Settings | The sites in this workspace and, for the workspace owner, a badge that shows your score on your own site |
Next +N at the foot of the score opens Roadmap, where the biggest gains are listed first. Diagnosis shows the same gaps pillar by pillar.
The score follows your live site and your connected sources. Ticking a task off does not raise it: put the fix live, then watch the number move on the next daily read.
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