Your growth, in one score
Connect your site and your real numbers, and Growth Score turns them into one score you can track, built from 12 pillars that cover the whole growth loop, not a guess.
- Email users who go quiet for 3 days+21 points
- Show the annual saving next to the monthly price+14 points
What Growth Score solves
No single number to watch
Traffic, conversion and revenue sit in tabs. One score moves when the site improves.
Guessing what is working
A pillar score shows which part of the loop is pulling the total up or down.
No sense of standing
See your stage and your band in plain words, so the number means something.
What you would see
Lift band, 10 of 12 pillars measured
Next fixesExample workspace
Email users who go quiet for 3 days+21 points
Show the annual saving next to the monthly price+14 points
Ask new users one question at signup+8 points
Fieldnote is a made-up company, so none of these figures is a customer’s. Tour the whole example workspace
Three steps
Connect your site and numbers
Add your website and the sources you already use, so the score reads real data.
See your score and your pillars
All 12 pillars appear, each plain about whether it is measured or connecting.
Watch it move with verified fixes
The score rises when the live site shows a fix, not when a task is ticked off.
Reads from
- Website and pixel
- Google Analytics
- Google Search Console
- Stripe
- PostHog
- Mixpanel
- Amplitude
- CSV import
Five bands, one ladder
Your number gets a name, read beside your stage.
- SparkBelow 300
Just getting started
- Foothold300 to 499
First traction
- Lift500 to 699
Moving up
- Flywheel700 to 849
Growth feeds itself
- Compounding850 and up
Gains build on gains
What moves it, what does not
The score follows the evidence, never your effort.
What moves your score
Only what your live site and your sources can show.
- A fix that is really live
- A broken test you repair
- Connecting the pixel or Google
What does not
Effort counts for you, not for the score.
- Ticking a task off
- Starting a Sprint or an Action
- Filling a gap with a guess
Twelve pillars, one score
Traction
How fast new customers are coming in.
Product-Market Fit
How well your product fits its market.
Acquisition
How new visitors find and reach your site.
Activation
How well a sign-up becomes an active user.
Retention
How many customers stay, month after month.
Monetization
How well usage turns into revenue.
Unit Economics
What it costs you to win and keep a customer.
Referral & Brand
How much growth comes from word of mouth.
Offer & Positioning
How clear and compelling your offer reads.
Growth Engine
How repeatable your growth motion is.
Data & Measurement
How well you can see what is working.
Capital & Scale
How ready your business is to grow bigger.
Reading your score
Six short answers.
What is the scale?
0 to 1000, in five bands: Spark, Foothold from 300, Lift from 500, Flywheel from 700 and Compounding from 850.
What does Not measured yet mean?
The pillar needs data a public read cannot see, like the pixel, Google or Stripe. It says what to connect and never guesses.
What does points possible mean?
How much your score can still rise if the open fixes on your list go live.
Does ticking a task raise my score?
No. The score rises only when the next read shows the fix on your live site.
Is the Growth Diagnosis the same score?
It scores the public side of a site. Pillars that need the pixel, Google or Stripe say Not measured yet.
Can I score a competitor?
Yes. Add a competitor to see their score and where they are ahead of you.
Growth Score, in every plan
Every plan reads your score every day. Pro adds a refresh by hand whenever you want and your standing among startups at your stage. Growth adds one score across several sites.
See pricingA history, not a snapshot
Each daily read is kept, so you can point to the day the score moved and the fix behind it.
12 pillars, the whole growth loop
From Traction to Capital & Scale: one scorecard, not a single vanity metric.
Test your own site
A partial read of your public site in under a minute, with up to 5 issues named. The full score and Fix Packs come with the 7-day Pro trial.