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Roadmap

A plan your team actually runs

Roadmap turns the constraint Diagnosis names into Sprints and Tasks, re-planned at the start of each one, so the plan stays something your team opens, not a backlog from three months ago.

ProgramExample workspace

Keep more trial users past day 14

Show value in the first sessionDone
Bring quiet users backNow
Make the upgrade obviousNext
What it solves

What Roadmap solves

A backlog nobody opens

Short Sprints replace a long backlog, so the plan is always the current one.

No link from plan to score

Every Sprint is built from the pillar Diagnosis named, so work hits the real gap.

No sense of where it leads

See which pillar each Sprint works on and what it should move, before you commit.

Example output

What you would see

ProgramExample workspace

Keep more trial users past day 14

Show value in the first sessionDone
Bring quiet users backNow
Make the upgrade obviousNext

Why this programExample workspace

Retention is one of your two lowest pillars, and most trial users stop before their second week.

ActionsExample workspace

Add a sample project on signupDone

Send a welcome note from the founderDone

Email users after 3 idle daysNow

Add an in-app checklistNow

Show the annual saving at checkoutNext

Add a team plan to the pricing pageNext

Fieldnote is a made-up company, so none of these figures is a customer’s. Tour the whole example workspace

How it works

Three steps

  1. Diagnosis names the constraint

    The ranked gap and its experiment feed the next Sprint, with nothing to re-type.

  2. Roadmap builds the Sprint

    The constraint becomes a short Sprint of Tasks, sized for one or two weeks.

  3. Re-plan at each Sprint start

    The next Sprint starts from the score as it stands, so the plan never runs stale.

Reads from

  • Website and pixel
  • Google Analytics
  • Google Search Console
  • Stripe
  • PostHog
  • Mixpanel
  • Amplitude
  • CSV import
Every plan, deeper as you grow

Roadmap, in every plan

Every plan turns the constraint Diagnosis names into Sprints and Tasks. Active programs: 1 on Starter and 3 on Pro and Growth. Growth adds a forecast of where your score lands.

See pricing
What you can point to

A reason on every step

Each Sprint says which pillar it works on and why it is next, so the plan can be defended.

Test your own site

A partial read of your public site in under a minute, with up to 5 issues named. The full score and Fix Packs come with the 7-day Pro trial.