The site checks behind Growth Score
Every check reads one thing about your site. Growth Score runs them together, scores the result against sites like yours and tells you what to fix first.
Start here
Where a slip costs most
A blocked crawler, a missing description and a door closed to AI assistants are the quiet ones.
All 12 checks
Every check, by job
Crawl and AI access
Whether search engines and AI assistants can reach and read you.
Page and addresses
What a page says about itself, and how it is addressed.
Words and links
Whether the copy and the link text can be understood.
Trust and mail
The signals that protect visitors and your email.
Where each one counts
Which index each check feeds
Growth Score is nine indices. These 12 checks feed 5 of them. The table shows where each one counts.
| Check | Growth Score index |
|---|---|
| Readability | Clarity |
| Page addresses | Findability |
| robots.txt | Findability |
| AI assistants | Answerability |
| llms.txt | Answerability |
| Sitemap | Findability |
| Email delivery | Trust |
| Security headers | Trust |
| Headings | Clarity |
| Link wording | Compliance |
| Page essentials | Findability |
| Sharing previews | Findability |
From check to score
How the score is built
- Each check reads a factA check finds what is present, missing or malformed on your live site.
- Facts feed an indexEvery check belongs to one of the nine indices that make up Growth Score.
- Scored against peersThe result is placed against sites like yours, and the fixes are ranked.
Read behind the checks
Guides on the same points
Glossary
Terms the checks use
Plain definitions for the words you will meet in a result.
FAQ
Before you run a check
Do I need an account to test my site?
No. A partial read of your public site in under a minute, with up to 5 issues named. The full score and Fix Packs come with the 7-day Pro trial.
Where do my own results live?
In your dashboard. It runs the checks on your site every day, ranks the fixes and keeps the history.
What do the checks read?
What a visitor or a search engine can already see on your public site, plus anything you connect yourself. Google access is read only.
Why run the whole test?
One check is a fact. Growth Score runs them all together, scores the result against sites like yours and puts the fixes in order of gain.
How often are the checks run?
On a plan, your site is read every day, and you are emailed when something that passed starts failing.
One check is a fact
All of them together are a score. Growth Score reads your whole site, every day, and shows the fixes that move it most.
Your Growth Score is 100
Your next fix is waiting in your dashboard.