Metrics: your monthly numbers
Add a month's numbers, and read what each ratio says against startups like yours.
Metrics is where your month goes in. It takes a few minutes, and the rest of the product reads it: your standing on Score, the Sprints picked for you, Advisor and your reports. These are numbers you track elsewhere. We cannot verify them, so they never change your Growth Score.
| Tab | What it holds |
|---|---|
| Overview | Your ratios, your revenue trend and where you sit against typical |
| Add a month | The form for one month. It opens on last month |
| History | Every month so far, each with an Edit button to correct it |
Open the month
Choose Add a month. Leave blank anything you do not track.
Fill what you know
Amounts are in your workspace's currency. A field Google already filled says so.
Save the month
Press Save the month. A note on anything that happened helps when you read the month back.
The ratios on Overview
| Ratio | How it is worked out |
|---|---|
| Visitor to customer | New customers divided by visitors |
| Lead to customer | New customers divided by leads |
| Monthly churn | Lost customers divided by customers at the start |
| Revenue change | Revenue against the month before |
| Cost per customer | Spend divided by new customers |
| Customer lifetime value | Revenue times margin, divided by churn |
| Lifetime value to cost | Lifetime value divided by cost per customer |
| Months to earn back | Cost per customer divided by monthly profit |
Each ratio shows where you sit for startups like yours: Better than typical, Typical or Worse than typical. It says Not enough data until enough months are in. Each ratio name links to its glossary definition.
Numbers you enter are marked as entered by you and unverified. Connect Stripe and revenue is read for you instead.
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