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Loyalty programWhat it means for you.
A system that rewards repeat customers with points, perks or status.
Growth Score · Retention
Definition
What it means
Loyalty programs encourage repeat purchases and can collect useful first-party data. They work when the reward feels worthwhile and simple.
A program that costs more than the extra sales it creates should be reworked.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Loyalty program?
A system that rewards repeat customers with points, perks or status.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Customer retention and Referral program, then browse the other terms in Retention.
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