Referral programWhat it means for you.
A scheme that rewards customers for bringing in new ones.
Growth Score · Referral & Brand
Definition
What it means
Referrals turn satisfied customers into a low-cost acquisition channel. The reward should suit your economics and be easy to claim. People refer when the product is good and sharing feels natural.
Referral & Brand
Why it matters, with an example
It turns happy customers into a channel whose cost is a reward, not an ad.
1 = 20 new customers.
In Growth Score
Part of your score
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Guides that cover it
Referral & Brand
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FAQ
Quick answers
What is Referral program?
A scheme that rewards customers for bringing in new ones.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Viral coefficient and Loyalty program, then browse the other terms in Referral & Brand.
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How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
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