Retention rateWhat it means for you.
The percentage of customers who are still active after a given period.
Growth Score · Retention
Definition
What it means
Retention rate equals customers at the end of a period, excluding new ones, divided by customers at the start. It is usually tracked by the month a customer joined.
A curve that flattens shows a stable core of loyal customers.
Retention
Why it matters, with an example
It shows whether a stable core of customers stays, the base every later gain builds on.
For example: Start the month with 200 customers and 190 of them are still active at the end: retention is 95%.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Retention rate?
The percentage of customers who are still active after a given period.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Customer retention and Retention curve, then browse the other terms in Retention.
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How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
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