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Renewal rateWhat it means for you.
The share of customers whose contracts or subscriptions are renewed when they come up for it.
Growth Score · Retention
Definition
What it means
Renewal rate is most useful for annual contracts, where the decision comes once a year. A drop warns of unmet value or rising competition. Start renewal conversations well before the date.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Renewal rate?
The share of customers whose contracts or subscriptions are renewed when they come up for it.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Retention rate and Churn rate, then browse the other terms in Retention.
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How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
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