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Customerretention
The ability of a business to keep its existing customers over time.
Growth Score · Retention
Definition
What it means
Retention is the mirror of churn: how many customers stay. Keeping a customer usually costs far less than winning a new one.
Improving it needs a good product, successful onboarding and steady contact.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Customer retention?
The ability of a business to keep its existing customers over time.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Churn rate and Retention rate, then browse the other terms in Retention.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.