Productstickiness
How often users come back to a product, often measured as daily over monthly active users.
Growth Score · Retention
Definition
What it means
Stickiness compares how many active users use the product frequently versus occasionally. A higher ratio means it fits into a habit.
What counts as good depends on how often the product is meant to be used.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Product stickiness?
How often users come back to a product, often measured as daily over monthly active users.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Retention curve and Engagement rate, then browse the other terms in Retention.
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How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
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