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Averageorder value
The average amount spent per order over a period.
Growth Score · Activation
Definition
What it means
Average order value is total revenue divided by the number of orders. Raising it through bundles, thresholds and recommendations increases revenue from the same traffic.
Watch that changes do not reduce the number of orders.
In Growth Score
Part of your score
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Guides that cover it
Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.
Activation
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FAQ
Quick answers
What is Average order value?
The average amount spent per order over a period.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Cross-sell and Upsell, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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