Net revenueretention
The share of recurring revenue kept from existing customers after churn, downgrades and expansion.
Growth Score · Retention
Definition
What it means
Net revenue retention can exceed one hundred percent when upgrades outweigh losses, meaning the existing base grows by itself. It is a central health measure for subscription companies.
Compute it over a consistent period such as twelve months.
Retention
Why it matters, with an example
Above 100% means your existing customers grow your revenue without a single new sale.
For example: Existing customers paid $10,000 a month a year ago and pay $11,000 now, after cancellations, downgrades and upgrades: net revenue retention is 110%.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Net revenue retention?
The share of recurring revenue kept from existing customers after churn, downgrades and expansion.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Gross revenue retention and Expansion revenue, then browse the other terms in Retention.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
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