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ReactivationWhat it means for you.
Bringing an inactive user or lapsed customer back into active use.
Growth Score · Retention
Definition
What it means
Reactivation targets people who signed up or bought but went quiet. A well-timed prompt tied to a new feature or a missing step can restart use. It is usually cheaper than acquiring a stranger.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Reactivation?
Bringing an inactive user or lapsed customer back into active use.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Win-back campaign and Lifecycle marketing, then browse the other terms in Retention.
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How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
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