← All terms
Retention curveWhat it means for you.
A chart showing what share of a group of customers remains active over time.
Growth Score · Retention
Definition
What it means
The curve groups people by sign-up date and follows how many stay each week or month. A curve that levels off means some users stick.
One that keeps falling to zero signals a product people try and abandon.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Retention curve?
A chart showing what share of a group of customers remains active over time.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Retention rate and Activation rate, then browse the other terms in Retention.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.