Long-tail keywordWhat it means for you.

A specific, multi-word search phrase with low volume but clear intent and less competition.

Growth Score · Acquisition

Definition

What it means

Long-tail keywords are narrow phrases such as a product type plus a use case. Each one is searched rarely, but together they make up most of all searches.

They are easier to rank for and often come from people closer to a decision.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

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FAQ

Quick answers

What is Long-tail keyword?

A specific, multi-word search phrase with low volume but clear intent and less competition.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Keyword research and Search intent, then browse the other terms in Acquisition.

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