List hygieneWhat it means for you.
Regularly removing bad, inactive and risky addresses from an email list.
Growth Score · Referral & Brand
Definition
What it means
Clean lists deliver better because bouncing and unengaged addresses harm reputation. Remove hard bounces, verify new sign-ups and trim those who never engage.
A smaller engaged list beats a large ignored one.
In Growth Score
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Referral & Brand
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FAQ
Quick answers
What is List hygiene?
Regularly removing bad, inactive and risky addresses from an email list.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Hard bounce and Sunset policy, then browse the other terms in Referral & Brand.
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