List-Unsubscribeheader
An email header that lets the mail app show a built-in unsubscribe button.
Growth Score · Capital & Scale
Definition
What it means
The header gives recipients an easy way out without opening the message. A one-click version is required of bulk senders.
Offering it reduces spam complaints, because people use the button instead of the spam report.
In Growth Score
Part of your score
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Guides that cover it
Capital & Scale
More in Capital & Scale
FAQ
Quick answers
What is List-Unsubscribe header?
An email header that lets the mail app show a built-in unsubscribe button.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Bulk sender requirements and Spam complaint, then browse the other terms in Capital & Scale.
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How does your site score?
Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.
Your Growth Score is 100
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