Sunset policyWhat it means for you.
A rule for removing subscribers who have not engaged after a set period.
Growth Score · Referral & Brand
Definition
What it means
A sunset policy might send a last re-engagement message after six months of silence and then stop mailing non-responders. It protects reputation and reduces costs.
The right window depends on how often you send.
In Growth Score
Part of your score
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Guides that cover it
Referral & Brand
More in Referral & Brand
FAQ
Quick answers
What is Sunset policy?
A rule for removing subscribers who have not engaged after a set period.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with List hygiene and Engagement segmentation, then browse the other terms in Referral & Brand.
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Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
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