Sender reputationWhat it means for you.
A score mailbox providers keep for your domain and sending addresses, based on past behavior.
Growth Score · Referral & Brand
Definition
What it means
Providers track complaints, bounces, spam trap hits and engagement to judge whether to trust your mail. A good reputation takes time to build and little time to damage.
Consistent volume and wanted content protect it.
In Growth Score
Part of your score
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Guides that cover it
Referral & Brand
More in Referral & Brand
FAQ
Quick answers
What is Sender reputation?
A score mailbox providers keep for your domain and sending addresses, based on past behavior.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with IP reputation and Spam complaint, then browse the other terms in Referral & Brand.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.