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Hard bounceWhat it means for you.
A permanent delivery failure, such as an address that does not exist.
Growth Score · Referral & Brand
Definition
What it means
Hard bounces mean the message can never be delivered to that address. Keep sending to them and your reputation suffers. Remove such addresses immediately.
In Growth Score
Part of your score
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Guides that cover it
Referral & Brand
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FAQ
Quick answers
What is Hard bounce?
A permanent delivery failure, such as an address that does not exist.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Soft bounce and List hygiene, then browse the other terms in Referral & Brand.
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Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
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