NAP consistencyWhat it means for you.
Using the same name, address and phone number everywhere your business is listed online.
Growth Score · Referral & Brand
Definition
What it means
NAP stands for name, address and phone. When these details differ between your site, directories and profiles, search engines and customers lose confidence in which is correct.
Matching them exactly is a low-effort way to support local rankings.
In Growth Score
Part of your score
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Referral & Brand
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FAQ
Quick answers
What is NAP consistency?
Using the same name, address and phone number everywhere your business is listed online.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Local SEO and Google Business Profile, then browse the other terms in Referral & Brand.
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How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
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