Spam trapWhat it means for you.
An address used by providers or blocklists to catch senders with poor list practices.
Growth Score · Referral & Brand
Definition
What it means
Some traps are old addresses reused to spot senders who never clean lists, and others were never real people. Hitting one suggests you are mailing purchased or stale addresses.
Only confirmed, recent subscribers are safe.
In Growth Score
Part of your score
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Guides that cover it
Referral & Brand
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FAQ
Quick answers
What is Spam trap?
An address used by providers or blocklists to catch senders with poor list practices.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with List hygiene and Blocklist, then browse the other terms in Referral & Brand.
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How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
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