Link equityWhat it means for you.

The ranking value that passes from one page to another through links.

Growth Score · Acquisition

Definition

What it means

Link equity, sometimes called link juice, is the idea that a link transfers part of the source page's authority to its target.

It explains why links from strong pages help and why redirects are used to keep value when a URL changes. The exact mechanics inside search engines are not public.

In Growth Score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

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FAQ

Quick answers

What is Link equity?

The ranking value that passes from one page to another through links.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Backlink and Internal linking, then browse the other terms in Acquisition.

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Nearby in the A to Z

PreviousLink building NextList hygiene

How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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