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Win-back campaignWhat it means for you.
Outreach to former customers to encourage them to return.
Growth Score · Retention
Definition
What it means
Win-back messages remind lapsed customers of what they liked and share what has changed. Timing and a relevant reason to return matter more than a big discount.
Stop contacting people who ask not to be contacted.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Win-back campaign?
Outreach to former customers to encourage them to return.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Reactivation and Email automation, then browse the other terms in Retention.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.