← All terms
Gross revenueretention
The share of recurring revenue kept from existing customers, ignoring any expansion.
Growth Score · Retention
Definition
What it means
Gross revenue retention counts only losses and downgrades, so it can never exceed one hundred percent. It shows how leaky the base is.
Comparing it with net retention reveals how much upsell hides the leakage.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Gross revenue retention?
The share of recurring revenue kept from existing customers, ignoring any expansion.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Net revenue retention and Churn rate, then browse the other terms in Retention.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.