Willingnessto pay
The most a customer would be ready to pay for a product before deciding against it.
Growth Score · Monetization
Definition
What it means
Willingness to pay differs from person to person and from one context to another. Surveys, interviews and price tests estimate it.
Plans at several price points let you serve people with different levels.
In Growth Score
Part of your score
Monetization
More in Monetization
FAQ
Quick answers
What is Willingness to pay?
The most a customer would be ready to pay for a product before deciding against it.
Where does it sit in Growth Score?
It belongs to the Monetization pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Value-based pricing and Price elasticity, then browse the other terms in Monetization.
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How does your site score?
Growth Score reads your site and scores its Monetization pillar against sites like yours.
Your Growth Score is 100
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