DunningWhat it means for you.
The process of contacting customers and retrying payment after a subscription charge fails.
Growth Score · Retention
Definition
What it means
Dunning combines automatic payment retries with messages asking the customer to update their details. A polite, clear sequence recovers revenue without annoying people.
Make the update link one click away.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Dunning?
The process of contacting customers and retrying payment after a subscription charge fails.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Involuntary churn and Email automation, then browse the other terms in Retention.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.