Lifecyclemarketing

Communicating with customers in ways that fit their stage, from new sign-up to loyal buyer.

Growth Score · Activation

Definition

What it means

Lifecycle marketing sends the right message at each stage: welcome, activation, upgrade, renewal and win-back. It relies on behavior triggers and segments.

It raises retention and revenue without adding new traffic.

In Growth Score

Part of your score

Test your site

Go deeper

Guides that cover it

Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.

Activation

More in Activation

FAQ

Quick answers

What is Lifecycle marketing?

Communicating with customers in ways that fit their stage, from new sign-up to loyal buyer.

Where does it sit in Growth Score?

It belongs to the Activation pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Email automation and Onboarding, then browse the other terms in Activation.

Browse

Nearby in the A to Z

PreviousLegitimate interest NextLink building

How does your site score?

Growth Score reads your site and scores its Activation pillar against sites like yours.

Test your site All terms

Your Growth Score is 100

Your next fix is waiting in your dashboard.

Open your Growth Score Open dashboard