Email automationWhat it means for you.

Messages sent automatically when a person takes an action or reaches a stage.

Growth Score · Activation

Definition

What it means

Automations such as welcome series, cart reminders and renewal notices run without manual effort. They respond to behavior, which makes them more relevant than one-off blasts.

Review them regularly so they stay accurate.

In Growth Score

Part of your score

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Guides that cover it

Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.

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FAQ

Quick answers

What is Email automation?

Messages sent automatically when a person takes an action or reaches a stage.

Where does it sit in Growth Score?

It belongs to the Activation pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Lifecycle marketing and Transactional email, then browse the other terms in Activation.

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Nearby in the A to Z

PreviousEmail authentication NextEmail deliverability

How does your site score?

Growth Score reads your site and scores its Activation pillar against sites like yours.

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