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Voluntary churnWhat it means for you.
Customers leaving because they chose to cancel.
Growth Score · Retention
Definition
What it means
Voluntary churn comes from dissatisfaction, a better alternative or a change in need. Exit surveys and cancellation conversations reveal the reasons.
Fixing the top reason usually pays back more than broad discounts.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Voluntary churn?
Customers leaving because they chose to cancel.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Involuntary churn and Cancellation flow, then browse the other terms in Retention.
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How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
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