Churn surveyWhat it means for you.

A short question asked of customers who cancel to learn their reason.

Growth Score · Data & Measurement

Definition

What it means

One or two questions at cancellation give a ranked list of why people leave. Offer clear options plus a free text box. Review the results regularly and feed them into product and pricing decisions.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

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FAQ

Quick answers

What is Churn survey?

A short question asked of customers who cancel to learn their reason.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Voluntary churn and Cancellation flow, then browse the other terms in Data & Measurement.

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