Cancellation flowWhat it means for you.
The steps a customer goes through to end their subscription.
Growth Score · Referral & Brand
Definition
What it means
A good cancellation flow is easy to find and quick to finish, asks why, and may offer a pause or a lower plan. Hiding the option breeds anger and can break consumer protection rules.
Honest, simple exits leave the door open for return.
In Growth Score
Part of your score
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Referral & Brand
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FAQ
Quick answers
What is Cancellation flow?
The steps a customer goes through to end their subscription.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Voluntary churn and Churn survey, then browse the other terms in Referral & Brand.
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Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
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