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Voice of customerWhat it means for you.

The practice of collecting customers' own words and using them to shape product and messaging.

Growth Score · Data & Measurement

Definition

What it means

Voice-of-customer research gathers quotes from interviews, reviews and support logs. The exact phrases people use often make the best headlines and ad copy.

It also exposes needs a team did not anticipate.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

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FAQ

Quick answers

What is Voice of customer?

The practice of collecting customers' own words and using them to shape product and messaging.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Customer feedback and User research, then browse the other terms in Data & Measurement.

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