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Involuntary churnWhat it means for you.
Customers lost because a payment failed, not because they wanted to leave.
Growth Score · Retention
Definition
What it means
Expired cards, insufficient funds and bank declines cause involuntary churn. It can be a large share of all cancellations.
Retry schedules, card updater services and reminder emails recover much of it.
In Growth Score
Part of your score
Retention
More in Retention
FAQ
Quick answers
What is Involuntary churn?
Customers lost because a payment failed, not because they wanted to leave.
Where does it sit in Growth Score?
It belongs to the Retention pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Dunning and Voluntary churn, then browse the other terms in Retention.
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How does your site score?
Growth Score reads your site and scores its Retention pillar against sites like yours.
Your Growth Score is 100
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