Next-genimage formats

Modern image types such as WebP and AVIF that are smaller than JPEG and PNG at similar quality.

Growth Score · Activation

Definition

What it means

WebP and AVIF are supported by current browsers and typically produce noticeably smaller files. Serve them with a fallback for older browsers where needed.

Smaller images improve loading and save bandwidth.

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Guides that cover it

Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.

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FAQ

Quick answers

What is Next-gen image formats?

Modern image types such as WebP and AVIF that are smaller than JPEG and PNG at similar quality.

Where does it sit in Growth Score?

It belongs to the Activation pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Image compression and Responsive images, then browse the other terms in Activation.

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Growth Score reads your site and scores its Activation pillar against sites like yours.

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