IP reputationWhat it means for you.
The standing of the sending server's address with mailbox providers and blocklist services.
Growth Score · Referral & Brand
Definition
What it means
An IP address earns a reputation from the mail that has left it. On a shared address, other senders' behavior affects you. Large senders often use a dedicated address they can control.
In Growth Score
Part of your score
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Guides that cover it
Referral & Brand
More in Referral & Brand
FAQ
Quick answers
What is IP reputation?
The standing of the sending server's address with mailbox providers and blocklist services.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Sender reputation and Shared IP, then browse the other terms in Referral & Brand.
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How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
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