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Growth rateWhat it means for you.
The percentage change in a metric, such as revenue or users, over a period.
Growth Score · Acquisition
Definition
What it means
Growth rate is the new value minus the old, divided by the old. Small bases produce large percentages, so look at absolute numbers too.
Compounding over time is what turns modest steady rates into large results.
In Growth Score
Part of your score
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Guides that cover it
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Acquisition
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FAQ
Quick answers
What is Growth rate?
The percentage change in a metric, such as revenue or users, over a period.
Where does it sit in Growth Score?
It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Month over month and KPI, then browse the other terms in Acquisition.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Acquisition pillar against sites like yours.
Your Growth Score is 100
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