MRRWhat it means for you.
Monthly recurring revenue: the predictable subscription revenue a business earns each month.
Growth Score · Monetization
Definition
What it means
MRR sums the monthly value of all active subscriptions, with annual plans divided by twelve. It excludes one-off fees. Tracking it as new, expansion and lost shows what drives growth.
Monetization
Why it matters, with an example
It is the base number for planning: what you can expect to earn next month before any new sale.
For example: Ten customers at $50 a month and two on a $600 annual plan give $500 + 2 x ($600 / 12) = $600 of MRR.
In Growth Score
Part of your score
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Guides that cover it
Monetization
More in Monetization
FAQ
Quick answers
What is MRR?
Monthly recurring revenue: the predictable subscription revenue a business earns each month.
Where does it sit in Growth Score?
It belongs to the Monetization pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with ARR and Churn rate, then browse the other terms in Monetization.
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How does your site score?
Growth Score reads your site and scores its Monetization pillar against sites like yours.
Your Growth Score is 100
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