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Engagementsegmentation
Grouping subscribers by how recently and often they open or click.
Growth Score · Referral & Brand
Definition
What it means
Sending first to engaged readers gives providers a positive signal. Less active groups can get a lower frequency or a win-back series. It protects deliverability while keeping the list useful.
In Growth Score
Part of your score
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Referral & Brand
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FAQ
Quick answers
What is Engagement segmentation?
Grouping subscribers by how recently and often they open or click.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Sunset policy and Segmentation, then browse the other terms in Referral & Brand.
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