IP warm-upWhat it means for you.
Gradually raising the volume sent from a new address to build a good reputation.
Growth Score · Referral & Brand
Definition
What it means
Mailbox providers are wary of new addresses that suddenly send a lot. A warm-up starts with small batches to engaged recipients and increases over weeks.
Skipping it often leads to blocks and spam placement.
In Growth Score
Part of your score
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Guides that cover it
Referral & Brand
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FAQ
Quick answers
What is IP warm-up?
Gradually raising the volume sent from a new address to build a good reputation.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Dedicated IP and Sender reputation, then browse the other terms in Referral & Brand.
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How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
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