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Engagement rateWhat it means for you.

The share of visits that last a set time, include a key event or view several pages.

Growth Score · Data & Measurement

Definition

What it means

Engagement rate counts visits showing real interaction, which inverts the idea of bounce. Google Analytics 4, for example, treats a visit as engaged after ten seconds, a key event or two page views.

It is more informative than raw visits.

In Growth Score

Part of your score

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Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

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FAQ

Quick answers

What is Engagement rate?

The share of visits that last a set time, include a key event or view several pages.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Bounce rate and Session, then browse the other terms in Data & Measurement.

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