SegmentationWhat it means for you.
Dividing visitors or customers into groups that share traits so each can be treated differently.
Growth Score · Data & Measurement
Definition
What it means
Segments can be based on source, behavior, plan, industry or value. Reading metrics by segment reveals differences that an overall average hides.
A conversion rate that looks flat may be rising for one group and falling for another.
In Growth Score
Part of your score
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FAQ
Quick answers
What is Segmentation?
Dividing visitors or customers into groups that share traits so each can be treated differently.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Personalization and Buyer persona, then browse the other terms in Data & Measurement.
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