Inbox placementWhat it means for you.
Where a delivered email lands: the main inbox, a promotions tab or the spam folder.
Growth Score · Referral & Brand
Definition
What it means
A delivered message can still be hidden in spam or a secondary tab. Placement tests send to seed accounts to see where mail lands. Results vary by provider and by recipient history.
In Growth Score
Part of your score
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Guides that cover it
Referral & Brand
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FAQ
Quick answers
What is Inbox placement?
Where a delivered email lands: the main inbox, a promotions tab or the spam folder.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Email deliverability and Spam filter, then browse the other terms in Referral & Brand.
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How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
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