Emaildeliverability
Whether your emails reach the inbox instead of the spam folder or being rejected.
Growth Score · Referral & Brand
Definition
What it means
Deliverability depends on your technical setup, your sending reputation and how recipients react to your messages. Being accepted by a server is not the same as landing in the inbox.
Poor deliverability quietly wastes every campaign and every transactional message.
In Growth Score
Part of your score
Go deeper
Guides that cover it
Referral & Brand
More in Referral & Brand
FAQ
Quick answers
What is Email deliverability?
Whether your emails reach the inbox instead of the spam folder or being rejected.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Sender reputation and Email authentication, then browse the other terms in Referral & Brand.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.