Emailauthentication
Standards that let receiving servers confirm an email really comes from the domain it claims.
Growth Score · Referral & Brand
Definition
What it means
Authentication uses SPF, DKIM and DMARC to prove that a message was sent with the domain owner's permission. Mailbox providers increasingly require it from anyone who sends in volume.
It also makes it harder for scammers to impersonate you.
In Growth Score
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Guides that cover it
Referral & Brand
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FAQ
Quick answers
What is Email authentication?
Standards that let receiving servers confirm an email really comes from the domain it claims.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with SPF and DKIM, then browse the other terms in Referral & Brand.
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