Double opt-inWhat it means for you.
A sign-up method that requires new subscribers to confirm their address by clicking a link.
Growth Score · Capital & Scale
Definition
What it means
Confirmation proves that the address is real and that its owner wants the mail. It produces smaller but better lists and leaves a clear record of consent.
Some regions treat it as best practice for proof.
In Growth Score
Part of your score
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Guides that cover it
Capital & Scale
More in Capital & Scale
FAQ
Quick answers
What is Double opt-in?
A sign-up method that requires new subscribers to confirm their address by clicking a link.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with List hygiene and Consent management, then browse the other terms in Capital & Scale.
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How does your site score?
Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.
Your Growth Score is 100
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