Conversiontracking
Recording when a visitor completes a goal so it can be counted and traced to a source.
Growth Score · Data & Measurement
Definition
What it means
Conversion tracking marks the actions that matter, such as a purchase or a demo request. Each is sent to analytics as an event, often with a value.
Verify that it fires once per real action and never twice.
In Growth Score
Part of your score
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Guides that cover it
Data & Measurement
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FAQ
Quick answers
What is Conversion tracking?
Recording when a visitor completes a goal so it can be counted and traced to a source.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Key event and Event tracking, then browse the other terms in Data & Measurement.
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