Event trackingWhat it means for you.
Recording specific actions people take, such as clicks, video plays or form submissions.
Growth Score · Data & Measurement
Definition
What it means
Events describe behavior that page views cannot, such as using a feature. A clear naming scheme and a short list of properties keep the data usable.
Track what informs a decision, not everything you can.
In Growth Score
Part of your score
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Data & Measurement
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FAQ
Quick answers
What is Event tracking?
Recording specific actions people take, such as clicks, video plays or form submissions.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Conversion tracking and Data layer, then browse the other terms in Data & Measurement.
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