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AttributionWhat it means for you.

Assigning credit for a conversion to the marketing touchpoints that led to it.

Growth Score · Data & Measurement

Definition

What it means

Attribution answers which channel or campaign deserves credit for a sale. Different models split the credit differently, so the same data can tell different stories.

No model is perfectly right, which is why comparing more than one is wise.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

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FAQ

Quick answers

What is Attribution?

Assigning credit for a conversion to the marketing touchpoints that led to it.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Last-click attribution and Multi-touch attribution, then browse the other terms in Data & Measurement.

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